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Our Teacher

Dr. Maumita Roy Program Head & Area Chairperson-Marketing

Dr. Maumita Roy

Associate Professor

DR. MAUMITA ROY

Education

  • B.E (Electronics) from Shivaji University
  • PGDBM from Birla Institute of Management Technology, BIMTECH
  • MBA
  • Ph.D. from Mumbai University

Area of Competence and Interests

  • Marketing and Operations

Academic Courses taught

  • Marketing Management
  • Consumer Behaviour
  • Marketing Strategy
  • Integrated Marketing Communications
  • Marketing Analytics
  • Product & Brand Management
  • Operations Research
  • Operations Analytics

Experience

  • 3 years in the IT Industry with MNC in India
  • 13 years in academics as Assistant Professor and Associate Professor

Research & Publication

  • Role of Emotional Intelligence and Spirituality Intelligence on Organizational Climate among Manager and Non-Manager in Manufacturing Industry, International Journal for Business Research and Excellence, IMS Ghaziabad, 2021, ISSN – 2582-4368
  • Effectiveness of Virtual Reality Advertisement: The Role of Brand Familiarity, Conference Proceedings, Society of Marketing Advances, New Orleans 2019.
  • An empirical study on retailers’ perception towards major biscuit brands with special reference to Mumbai, Journal of Management, PHIMSR, 2017, ISSN 0976-5441.
  • Blockchain Technology Strategies in Global Banking and Finance Sector, Global Banking and Finance Strategies, 2017, ISBN- 978-81-8330-632-4.
  • Global Talent Management Strategies: Opportunities and Challenges, Global Human Resource Management Strategies, 2017, ISBN- 978-81-8330-633-1.

Additional Information

  • Received award for “Outstanding Research Paper” in 14th International Commerce and Management Conference organised by Department of Commerce, University of Mumbai.
  • Qualified MH – SET (Maharashtra State Eligibility Test) in first attempt in May, 2016.
  • Qualified CBSE UGC – NET (National Eligibility Test) in first attempt in June, 2016.

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