Are you looking for a vibrant career giving you opportunities for solving business problems and being an active participant in business growth?
If yes, then MMS with marketing specialisation is the right choice for you. The program is specially designed to expose you to various aspects of marketing like formulation of strategies, practices and contemporary techniques for being successful in today’s dynamic market.
It is an ideal program for students interested in the area of advertising, branding, market strategy and management of marketing resources. The focus of this course is to equip students with knowledge of how to construct a narrative around any given product or service, storytelling, communications and consumer behaviour. The program provides many new career opportunities with the growth of digital marketing in India.
A snapshot of the Program Offering is given below:
| Course Name | MMS Marketing |
| Level | Post Graduate |
| Duration | 2 years |
| Type | Full Time |
| Core Subjects | Marketing Management, Marketing Strategy, Consumer Behaviour, Product and Brand Management, Sales Management, Distribution and Supply Chain Management, Integrated Marketing Communication, Service Marketing, Marketing Research |
| Average Salary (per annum) | 5L |
| Job Profiles | Business Development Manager Sales manager Market Research Analyst Marketing Manager
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Career Prospects after MBA marketing and an
MBA marketing candidates can have a wide range of career prospects, as marketing is a critical function in almost every industry. Here are some potential career paths that an MBA in marketing could pursue:
- Brand Manager: As a brand manager, you will be responsible for managing the brand image of a product or service. This role involves conducting market research, developing marketing strategies, and managing advertising campaigns.
- Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies across various platforms, including social media, email, and search engines.
- Product Manager: As a product manager, you will be responsible for managing the entire life cycle of a product, from concept development to launch and beyond. This role involves conducting market research, identifying customer needs, and developing product strategies.
- Sales Manager: As a sales manager, you will be responsible for managing a team of sales representatives and developing sales strategies to meet revenue goals.
- Marketing Director: As a marketing director, you will be responsible for developing and implementing marketing strategies for an entire organization or a specific business unit. This role involves managing marketing budgets, overseeing marketing campaigns, and analyzing market trends.
- Consultant: As a marketing consultant, you can work for a consulting firm or independently to provide marketing advice and guidance to businesses.
Overall, the career prospects for MBA marketing candidates are quite promising, as marketing is an essential function in any business. With an MBA in marketing, you will have the skills and knowledge needed to succeed in a variety of roles across many different industries.
