Dr. Maumita Roy

Education

• B.E (Electronics) from Shivaji University
• PGDBM from Birla Institute of Management Technology, BIMTECH
• MBA
• Ph.D. from Mumbai University

Area of Competence and Interests

• Marketing and Operations

Academic Courses taught

• Marketing Management
• Consumer Behaviour
• Marketing Strategy
• Integrated Marketing Communications
• Marketing Analytics
• Product & Brand Management
• Operations Research
• Operations Analytics

Experience

• 3 years in the IT Industry with MNC in India
• 13 years in academics as Assistant Professor and Associate Professor

Research & Publication

• Role of Emotional Intelligence and Spirituality Intelligence on Organizational Climate among Manager and Non-Manager in Manufacturing Industry, International Journal for Business Research and Excellence, IMS Ghaziabad, 2021, ISSN – 2582-4368
• Effectiveness of Virtual Reality Advertisement: The Role of Brand Familiarity, Conference Proceedings, Society of Marketing Advances, New Orleans 2019.
• An empirical study on retailers’ perception towards major biscuit brands with special reference to Mumbai, Journal of Management, PHIMSR, 2017, ISSN 0976-5441.
• Blockchain Technology Strategies in Global Banking and Finance Sector, Global Banking and Finance Strategies, 2017, ISBN- 978-81-8330-632-4.
• Global Talent Management Strategies: Opportunities and Challenges, Global Human Resource Management Strategies, 2017, ISBN- 978-81-8330-633-1.

Additional Information

• Received award for “Outstanding Research Paper” in 14th International Commerce and Management Conference organised by Department of Commerce, University of Mumbai.
• Qualified MH – SET (Maharashtra State Eligibility Test) in first attempt in May, 2016.
• Qualified CBSE UGC – NET (National Eligibility Test) in first attempt in June, 2016.